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In Europe the 13-digit EAN (European Article Number) is a barcoding standard which is a superset of the original American 12-digit UPC (Universal Product Code). When we are talking digital distribution, every release (single, album, EP, multidisc etc.) must be registered digitally with a unique UPC allocated to it. UPC's are required for Apple iTunes and other major services.
If your label is from, say, Europe and you also release physical albums alongside your digital dittos you can simply write down the digits from the graphical barcode on the physical release and use those numbers. That will be sufficient. In other words you don't have to spend time solving any conversion issues. There aren't any. If you have an EAN barcode you have a sufficient digital UPC right there.
If you don't have a UPC (or an EAN) we will provide it to you, just contact your digital label assistant.

ISRC allocation
An ISRC is the International Standard Recording Code associated with the sound recording for all albums or other audio products (singles, EP's, multidiscs etc.). ISRC's are associated with individual tracks, and are currently required by iTunes. On physical releases ISRC's are typically allocated to the CDR audio master (where physcial mass production is necessary a glass master is often produced on the basis of such a CDR audio master). Label2Net can provide you an unique id for each track to help you to track your digital releases, just contact your digital label assistant.